Success Story · Music PR · Our UK Network
How we earned Yiigaa’s “Tourguide” single coverage across 15 UK news titles
We wrote one Brixton-led feature on Yiigaa’s single “Tourguide” and syndicated it across 15 regional news titles in our network — live in England, Scotland, and Wales inside a single launch window.
Who is Yiigaa?
Yiigaa is a London recording artist whose single “Tourguide” celebrates the culture and spirit of Brixton. The track frames Brixton’s streets, sound, and community as a guided route through the neighbourhood, giving the release a defined local identity and a clear press angle for UK music desks.
Independent artists compete for attention against major-label release schedules. Yiigaa brought us a strong creative asset and a rooted story, but needed the press footprint that signals credibility to search engines, playlist curators, and new listeners. The “Tourguide” launch called for editorial coverage, not a single social post.
What did Yiigaa need from a press campaign?
Yiigaa needed fast, wide, and verifiable UK press coverage to launch “Tourguide” beyond one local audience. The release required editorial placements that fans, curators, and Google would read as genuine national coverage, published quickly enough to support the single’s launch window.
A one-off write-up on a personal blog carries little authority. A story that runs in multiple named news titles reads as news. We set out to deliver the second outcome: coverage distributed across recognised regional mastheads, indexed by search, and reusable in Yiigaa’s future pitches to playlists and larger outlets.
How did we distribute the “Tourguide” story?
We produced one bylined feature on “Tourguide” and published it across 15 regional UK news titles in our network, under each title’s National section. We built a single Brixton-led angle, then syndicated it simultaneously to create a consistent, cross-regional press footprint.
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We anchored the angle on Brixton
We led the story with Yiigaa’s Brixton identity, placing the artist, the single, and the neighbourhood in the opening lines so readers and search engines register the central entities first.
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We wrote once and published fifteen times
We wrote a single editorial feature to news standard, then distributed it across our network — East London Times, Manchester Mirror, Edinburgh Daily, and 12 further titles.
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We placed it under National
We ran the article in the National section of every title, signalling that the “Tourguide” release carried relevance beyond any one city.
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We kept the record consistent
We held the same headline and URL slug across the titles, producing a clean, verifiable coverage trail Yiigaa can cite in future press and playlist pitches.
Which of our titles featured “Tourguide”?
Fifteen titles in our network ran the “Tourguide” feature, spanning England, Scotland, and Wales across 12 cities and regions. Coverage reached all four London quadrants plus Edinburgh, Birmingham, Oxford, Cardiff, Glasgow, Cambridge, Manchester, Bristol, Leeds, Liverpool, and Wales nationally.
Verify it yourself — every title above links to the live, published feature.
What results did the campaign deliver?
We turned one single into 15 simultaneous national press placements across the UK. Coverage reached three UK nations and 12 cities from one editorial feature, giving Yiigaa an indexed, citable press trail built inside a single launch window.
What did Yiigaa gain from the coverage?
Yiigaa gained a verifiable multi-region press footprint, stronger search visibility, and reusable coverage assets for future pitches. The 15 placements convert one release into durable proof of press interest that supports playlist submissions, follow-up outreach, and brand credibility.
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Secured 15 named news placements for “Tourguide” inside a single launch window.
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Reached audiences across England, Scotland, and Wales, moving the story beyond one local scene.
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Built indexed search visibility for the queries “Yiigaa” and “Tourguide” through consistent headlines and slugs.
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Created citable, linkable coverage Yiigaa reuses in playlist submissions and press pitches to larger outlets.
Launching a single? We can put it in front of the UK press.
We write the story once and syndicate it across our network of regional UK news titles — fast, indexed, and built to be cited.
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